A Complete System—Not Just a Set of Tips

Built by Orthodontists, For Orthodontists

Empower Your Team. Scale Without Burnout.

Course Description

SMARTA Ortho Solutions is a comprehensive, step-by-step system designed to help orthodontists unlock the full potential of the Align™ Digital Platform. Built by practicing orthodontists, this program moves beyond theory to deliver practical, scalable solutions for every stage of the digital journey—from first click to final retainer. Through six foundations—Connect, Scan, Plan, Treat, Monitor, and Retain—you’ll build a fully integrated, team-driven workflow that increases efficiency, reduces refinements, and empowers your practice to grow without burnout. You’ll walk away with:     ✅ A repeatable system for patient acquisition and conversion     ✅  Confidence in your biomechanics and ClinCheck® planning     ✅ Tools that train your team to lead every visit with clarity     ✅ Digital workflows that improve outcomes and engagement     ✅ Scalable strategies for retention, virtual care, and recurring revenue     ✅ This isn’t just about giving you information. It’s about transforming how you practice.

Dr. Marta Baird

Dr. Marta Baird runs a vibrant boutique orthodontic practice in Pleasanton, CA, where over 90% of patients are treated with Invisalign. She continually refines workflows and Invisalign techniques to streamline care and elevate outcomes. Beyond private practice, she teaches as an Assistant Clinical Professor at the University of the Pacific’s Arthur A. Dugoni School of Dentistry. As Course Director for "Clear Aligner Treatment" and "Principles of Orthodontics," Dr. Baird brings clinical expertise and genuine enthusiasm to her teaching. Her mission is to craft systems that deliver stunning results with consistency, clarity, and efficiency.

Dr. Sam Lee

Dr. Samuel Lee is a Diplomate of the American Board of Orthodontics and a Diamond Plus Invisalign Provider. He co-manages two private practices and has served as a clinical assistant professor at USC’s Herman Ostrow School of Dentistry, where he also completed his orthodontic residency and Master’s in Oral Biology. With a strong focus on practice efficiency, systems design, and marketing strategy, Dr. Lee helps orthodontists streamline their workflows and scale their impact through thoughtful digital integration.

Curriculum

  1. 1

    Welcome

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    1.0 Connect Foundation Introduction: Making Sure Patients Know Who You Are - And Why You Matter (3 min)

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    1.1 Connect Key 1 Solidify Your Business Brand (14 min)

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    1.2 Connect Key 2: Tie your brand to the Align™ consumer marketing (28 min)

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    4. Free - Digital Connection using Social Media Free preview
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    1.3 Connect Key 3: Build scalable marketing systems to keep the practice growing (18 min)

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    2.0 Scan Foundation Introduction: A Mindset Shift – Your iTero™ Is More Than a Scanner (11 min)

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    2.1 Scan Key 1 The Digital Snapshot: How to Capture the Right Records in Minutes (46 min)

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    5. Free - Tools for Capturing High-Quality Photos in the Invisalign® Practice App Free preview
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    2.2 Scan Key 2 Visualize to Motivate: Driving Decisions with iTero Tools (27 min)

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    2.3 Scan Key 3 Follow-Up That Closes the Loop (15 min)

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    3.0 Plan Foundation Introduction: A Systematic Approach to ClinCheck® Treatment Planning (2 min)

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    3.1 Plan Key 1 Invisalign Biomechanics (2 hours 18 min)

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    3.2 Plan Key 2 Systematic Approach to ClinCheck® Treatment Planning (60 min)

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    3.3 Plan Key 3 Invisalign Smile Architect™ (49 min)

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    4.0 Treat Foundation Introduction: From Plan to Practice: Building Systems that Support Your ClinCheck® Treatment Plan (2 min)

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    4.1 Treat Key 1 New Patient Experience (28 min)

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    4.2 Treat Key 2 Systematize Your Visits - Chair Side Techniques (79 minutes)

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    3. Free - IPR Shopping List Free preview
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    5. Free - 5 At-Home Keys to IPE Success Patient Guide - Dr. Lee Free preview
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    4.3 Treat Key 3 Managing Additional Aligners (45 min)

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    5.0 Monitor Foundation Introduction: Track with Purpose: Drive Progress and Practice Performance Through Digital Monitoring (3 min)

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    5.1 Monitor Key 1 Schedule Optimization (19 min)

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    5.2 Monitor Key 2: Virtual Care Coordinator (15 min)

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    4. Free - Virtual Care Success Agreement Free preview
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    5.3 Monitor Key 3: Create Connection and Accountability With Virtual Care (24 min)

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    7. Free - Patient VC Handout "Why Virtual Care" Free preview
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    6.0 Retain Foundation Introduction: Beyond the Finish Line: Turn Retention into Lasting Value and Touch-Up Opportunities (5 min)

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    6.1 Retain Key 1: Why Vivera™ retainers beat any other retainer (17 min)

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    6.2 Retain Key 2: Build a Retainer Subscription Program (23 min)

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    5. Free - Vivera™ Retainer Subscription Brochure Free preview
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    6.3 Retain Key 3: Pair Retention and Touch-Up Solutions With Marketing Events (24 min)

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    Closing

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Ready to lead a team that runs digital orthodontics like a machine?

Join us inside SMARTA and take the guesswork out of digital orthodontics—one foundation, one workflow, one transformation at a time.